Hong Kong University of Science and Technology / Harvard Business School / /
Person
Rebecca K. Ratner / Gregory / Justin / Glazer / Dawn Iacobucci / Eldar Shafir / Leaf van Boven / John Payne / Itamar Tversky / George Wu / Aimee Drolet / Nathan Novemsky / Jeff Stone / Lyle Brenner / Blair T. Johnson / Mark P. Zanna / William / Jonathan W. Schooler / Bob Wyer / Dolores Albarracin / A. V. Muthukrishnan / T. William Altermatt / John Gourville / LUC WATHIEU / Amnon Rapoport / Joel / Barbara Summers / Mark R. Lepper / Kent Nakamoto / Thomas K. Srull / Richard Zeckhauser / Derrick Wirtz / Klaus Wertenbroch / Anthony Shafir / Daniel Kahneman / Huber / Stephen Nowlis / Frank R. Kardes / Amos Tversky / Christopher Puto / / /
Position
editor / same player / associate professor of marketing / editor / associate editor / task designer / associate editor for this article / Carpenter / player / associate professor / /
PublishedMedium
Quarterly Journal of Economics / JOURNAL OF CONSUMER RESEARCH / Journal of Experimental Social Psychology / Journal of Personality and Social Psychology / /
Superfluous Choices and the Persistence of Preference A. V. MUTHUKRISHNAN LUC WATHIEU* Superfluous choices are unnecessary choice steps that could be removed without affecting the final choice context and outcome. They a