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Knowledge / Framing / Cognition / Itamar Simonson / Microeconomics / Preference / Economics / Utility / Salience / Decision theory / Social psychology / Consumer behaviour


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Toyota / Wilson / /

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mental accounting / iPodlike media player / /

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Aner Sela / Bob Wyer / John Lynch / Nathan Novemsky / Cassie Mogilner / Paul Slovic / Ravi Dhar / Drazen Prelec / /

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