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Mastering the Art of Social Selling: IBM Finds Leads in Social Media By Nancy Pekala B2B brands understand the clear benefits of going social but knowing you should be integrating social media with lead generation activi
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Document Date: 2012-06-02 11:30:57


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File Size: 127,31 KB

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Company

LinkedIn / IBM North America / Douglas / Zimbler / Harte-Hanks / Mason Zimbler / Twitter / B2B Marketing / /

IndustryTerm

social media / inside sellers / business to business / technology space / online forums / cloud computing / technology giant / Online Content / online community / /

Organization

B2B / /

Person

Hannan / Nancy Pekala / Sandy Carter / /

Position

gen. The strategy / executive for inside sales marketing / representative / Vice President / Social Business Evangelism and Sales / Sales Rep / Director of Online Content and Editor / /

SocialTag