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City Rothschild / Houston / Naples / / Company Mobility Programme / Wilson / Danaher / European Union's Human Capital / funding by the European Union's Human Capital / / Country Netherlands / United States / Australia / United Kingdom / / Currency SLL / / / Facility Stable URL / / IndustryTerm advertising-sales elasticities / advertising effects / purchased products / advertising messages / nonprice advertising / advertising tactics / media scheduling / advertising leads / advertising carryover effects / consumer information processing / advertising experimental data / intermediate advertising effects / advertising works / Empirical applications / search goods / advertising levels / empirical advertising studies / advertising decreases / advertising increases / advertising response function / advertising information / mental processing / attentive processing / advertising effectiveness / involvement products / brand advertising / advertising research / search costs / Price advertising increases / formal advertising model / price advertising / advertising influence / advertising carryover / short-term advertising effects / analyzed advertising / brand-processing / advertising studies / advertising strategy / advertising strategies / perceptual and semantic processing / advertising campaign / consumer search / advertising input / advertising elasticities / advertising claim / / MusicAlbum Feel / Do / Think / / Organization Advertising Research Foundation / American Marketing Association / London Business School / European Union / / Person Demetrios Vakratsas / Simon Broadbent / Barry / Howard / Tim Ambler / Blair / Carolyn Boulard / Susan Keane / Johnson / / / Position first author / historian / King / designer / / ProgrammingLanguage C / / ProvinceOrState California / / RadioStation Wind 1995 / / Technology use EEG technology / / URL http /
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How Advertising Works: What Do We Really Know? Demetrios Vakratsas; Tim Ambler Journal of Marketing, Vol. 63, No. 1. (Jan., 1999), ppStable URL: http://links.jstor.org/sici?sici=%%2963%3A1%3C26%