equivalent advertising space / change communications businesses / measurement tools / earned media / internal communications / public relations placement / social media / radio advertising / corporate communications / healthy frozen food entre / social media platforms / media engagement / chemical / public relations / law enforcement training / company/product / media results / /
Organization
Anti-Defamation League / Brand association / Leukemia and Lymphoma Society / /
Person
David B. Rockland / David Rockland / David David / /
Position
voice Journalist / director for the research and change communications businesses at Ketchum / partner/CEO and managing director for the research / Partner/CEO / Global Research / /
The Principles of PR Measurement Presented by Ketchum Global Research & Analytics CONTENTS