LinkedIn / Nordstrom / eBay / Rohm / Twitter / YouTube / Facebook / User Generated Information Systems / Avery / Fournier / MySpace / /
Country
United Arab Emirates / United Kingdom / / /
Facility
Duke University / California State University / /
IndustryTerm
stakeholder groups / online consumer product reviews / across-the-board social media literature review / stakeholder / social media users / social media uses falls / social networking sites / digital and traditional media / social media user experience / media objectives / product/services / online activities / web contents / online environment people / social networking websites / on-line shopping adoption process / information technology innovations / technology orientation / social media activities / impacted marketer / measurable social media strategies / online advertisements / social media spending / social media objectives / social media / web-based application / social media phenomenon / interactive Web / online consumer reviews / social media technologies / interstakeholder communications / social media ecosystem / e - commerce / social media functionalities / social networks / government to-corporate supplier / Internet users / advertising strategy / social network / social networking information / social media communication goals / Web technologies / social media networking / Internet communications / social media effectiveness / analytics technologies / /
Organization
National Association of Marketing Teachers / California State University / Fresno / American Research Institute for Policy Development DOI / Craig School of Business and Economics / AMA Board of Directors / American Marketing Association / Duke University / Department of Marketing and Logistics / /
Person
Chen et.al / Jim Ellis / Tom Truscott / / /
Position
Author / Fisher / /
ProvinceOrState
ROI / California / /
Technology
information technology / Web technologies / social media technologies / analytics technologies / /
Journal of Marketing Management December 2014, Vol. 2, No. 3 & 4, ppISSN: Print), Online) Copyright © The Author(sAll Rights Reserved. Published by American Research Institute for