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Behavior / Science / Marketing / Marketing research / Target market / Advertising / Grammatical gender / Gender identity / Gender HCI / Gender / Biology / Sociology


Gender, Design and Marketing How Gender Drives our Perception of Design and Marketing http://www.gowerpublishing.com/isbn
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Document Date: 2010-03-04 06:22:01


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Company

Spencer / Ford / BT / Canon Cameras / Directski / Russell / Bounty / /

Continent

Asia / /

Country

United States / United Kingdom / /

Facility

Rutgers University / Kingston University / UK’s Institute of Personnel / Exeter University / University of North Texas / Institute of Personnel / /

IndustryTerm

advertising response findings / universal design solutions / advertising positioning / advertising research / web designers / grocery product / advertising exposure / /

Organization

Exeter University / University of North Texas / Rutgers University / Academy of Consumer Research / US Federal Reserve / Institute of Personnel and Development / Kingston University / /

Person

Elizabeth Hirschman / Jonathan Schroeder / Penny Sparke / Craig / /

Position

author / How representative of research / Professor / Pro Vice-Chancellor for the Arts / designer / writer / prolific writer and Pro Vice-Chancellor / Spokesperson / researcher / representative / Professor of Marketing / Marshall / specialist marketing journals / Professor of Marketing in the US / /

Region

North Texas / /

URL

http /

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