Kodak / Wall Street Journal / Cambridge University Press / Pepsi / Joseph Frish / Oxford University Press / CONSUMER RESEARCH Inc. / Brobdingnagians / /
Continent
Africa / Asia / North America / /
Country
Australia / /
Currency
USD / / /
Facility
New York University / University of Southern California / /
IndustryTerm
automatic processing / /
MarketIndex
Attribute Perception / Brand Evaluation / /
Organization
Cambridge University / northeastern university / University of Southern California / Los Angeles / New York University / New York / West Coast university / Oxford University / /
Person
Roman D. Thein / Gilbert / Seiichi Nakada / Dawn Iacobucci / Francis Katumba / Meghan Dunn / Leanne / Grady / Vicki Morwitz / Manoj Thomas / Benoit Dardenne / Sawat Pratoomaraj / Johanna Nichols / Nader T. Tavassoli / Eric Greenleaf / Douglas S. Krull / Jin K. Han / Sucharita Chandran / Huang Huang / Keith Adler / Michael Dobrovolsky / J. Gregory Hixon / Myrna Schultz / John A. Bargh / Brett W. Pelham / Linda R. Waugh / Richard E. Petty / Mieko Ohso / David Mick / Yigang Pan / William / Adamantios Gafos / Guy Lories / David Glen Mick / John J. Ohala / Punam Anand Keller / Shi Zhang / Andrea Morales / Sharon / Ronald C. Johnson / Vincent Y. Yzerbyt / Yau-Huang Huang / James S. Uleman / Janay Collins / Eric Yorkston / Harold MacDowell / /
Position
associate professor of marketing / assistant professor of marketing / first author / associate editor / marshall / /
Product
Frish / Frosh / /
ProvinceOrState
New York / /
PublishedMedium
Consumer Reports / JOURNAL OF CONSUMER RESEARCH / Journal of Personality and Social Psychology / Wall Street Journal / /
A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments ERIC YORKSTON GEETA MENON* In this article we examine a phenomenon known as sound symbolism, where the sound of a word conveys meanings. Specifically, b