| Document Date: 2014-10-14 09:46:00
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City Memphis / Jackson / Nashville / / Company Classic Sponsor Assessment Sponsor Affinity Items Sponsorship / Southern Heritage Classic / Item Friends Family Business Associates / Facebook / / Currency USD / / / Facility Tennessee State University / Percentage Jackson State University / Leisure Commerce University / University of Memphis / / IndustryTerm media responsiveness / purchase sponsor products/services / social media / media partners / personal travel expenses / / MusicGroup Battle / / Organization Jackson State University / Department of Health / University of Memphis / Tennessee State University / Director Bureau of Sport / / Person Cody Havard / Richard Irwin / / / Position Assistant Professor / team member / consultant / event manager / CONTENTS Executive / / ProvinceOrState Tennessee / / Technology Memphis rirwin@memphis.edu/901-678-4596 TABLE OF CONTENTS Executive Summary Purpose Research Protocol / /
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2014 Southern Heritage Classic Market Assessment Submitted By: Dr. Richard Irwin, Director Bureau of Sport and Leisure Commerce