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EDITORIAL Special Issue: Business-to-Business-Marketing Business-to-business (B2B) marketing is a wellestablished discipline in the field of marketing. A key indicator of its acceptance as a special field within the mark
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Document Date: 2017-11-24 02:24:19
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EDITORIAL Special Issue: Business-to-Business-Marketing Business-to-business (B2B) marketing is a wellestablished discipline in the field of marketing. A key indicator of its acceptance as a special field within the mark