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Customer experience management / Electronic commerce / Relationship marketing / Brand loyalty / Customer lifetime value / Customer relationship management / Service quality / Customer / Loyalty business model / Marketing / Business / Consumer behaviour


Customer-relationship levels from spurious to true relationships
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Document Date: 2009-11-09 06:12:09

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File Size: 303,45 KB

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City

Guba / Calculus / Helsinki / Lincoln / /

Company

Wilson / Patterson / MCB UP LIMITED / Gwinner / /

Country

Netherlands / Sweden / Finland / /

Currency

FIM / /

Facility

Karlstad University / University of Maastricht / Maastricht Academic Center / /

IndustryTerm

Car dealers / car purchases / car brand / car repair shops / customer-contact services / business to business / carrepair services / warranty insurance / dependable car-repair services / car-dealership outlets / repair services / car owners / after-sales services / maintenance services / car repair / value-adding problem solutions / car sales / car keys / car brands / car sellers / car dealership / /

Organization

Karlstad University / Department of Marketing / University of Maastricht / Swedish School of Economics and Business Administration / European Commission / Trust Trust / European Union / Maastricht Academic Center for Research / Department of Marketing and Corporate Geography / /

Person

Inger Roos / Morgan / Academ / Veronica Liljander / Johnson / Hunt / Hart / /

Position

driver / editor / direct mechanic / mechanic / Sales manager / authorised car dealer / foreman / service representative / company director / Assistant Professor / foreman at the reception desk / personal service representative / dealer / director / managers / available foreman in a pseudo-type relationship / Pseudo relationship Foreman / Researcher / /

URL

http /

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