| Document Date: 2014-04-18 11:52:01
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City A VALUE / New York / / / Facility Headquarters Address / / / IndustryTerm sunset products / healthcare reform / biopharmaceutical / pharmaceutical / mature products / pharmaceutical marketplace / pharmaceutical organizations / biopharmaceutical strategic / pharmaceutical manufacturer / / Organization CAMPBELL ALLIANCE’S CORPORATE DEVELOPMENT CENTER OF EXCELLENCE We / Business Development Campbell Alliance / Campbell Alliance / / Person Jim Hall / Steve Girling / / / Position least physician / Regional General Manager / substantial driver / PORTFOLIO STRATEGY AND PLANNING Contacts Jim Hall Managing Director / Porter / / Product New-to-Brand Prescriptions / / ProvinceOrState New York / / Technology anti-infectives / / URL www.campbellalliance.com / /
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TAKING A VALUE-BASED APPROACH TO PORTFOLIO STRATEGY AND PLANNING By Jim Hall and Steve Girling Traditional strategic planning processes are often blindsided by changing market