75 things every mailer should know about mailing lists[removed]and increase their response Introduction Every successful direct mailer who has put pen to paper and written on the subject from Bob Stone to Ted Nicholas agre

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• Spamming
• Social information processing
• Postal system
• List broker
• Mailing list
• Advertising mail
• Direct Marketing Association
• Mail order
• Real estate broker
• Marketing
• Business
• Direct marketing