JONAH BERGER and GRÁINNE FITZSIMONS* Little empirical research has examined the implicit effects of environmental cues on consumer behavior. Across six studies using a combination of field and laboratory methods, the au

First Page		Document Content
Date: 2013-02-08 15:07:00		JONAH BERGER and GRÁINNE FITZSIMONS* Little empirical research has examined the implicit effects of environmental cues on consumer behavior. Across six studies using a combination of field and laboratory methods, the au Add to Reading List Source URL: jonahberger.com Download Document from Source Website File Size: 167,94 KB Share Document on Facebook