| Document Date: 2015-05-07 14:12:04
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Company Urner Barry / Belk / Huffington Post / Louis Vuitton / Certified Angus Beef LLC / The Guardian / Starbucks / / Country United States / / Currency GBP / / / Facility University of Bergen / Bond University / University of Guelph / / IndustryTerm status / utilitarian products / desire products / hedonic and utilitarian products / brand product / food services / hedonic products / nondurable products / similar product / food / / Organization Luxury Society / University of Guelph / Bond University / University of Bergen / / Person Williams / Alba / Colette Southam / Tanya Mark / Jan Bulla / Sergio Meza / / / Position Assistant Professor / brand manager / Associate Professor / / Product Polo / Apple / / PublishedMedium The Guardian / /
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Cross-Category Indulgence: Why Do Some Premium Brands Grow During Recession? Tanya Mark, Assistant Professor, University of Guelph, 50 Stone Road, Guelph, Ontario, Canada, N1G 2W1, . Colette Southam, Ass