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Fox Sports / Adobe Systems / Super Bowl / Design / Advertising / Analytics / Visual arts / Business / Graphic design / American Football League


Adobe Customer Story FOX Sports scores big in Super Bowl XLVIII. Broadcaster uses Adobe Analytics to update digital ad strategies in real time to meet Super Bowl XLVIII sponsor agreements.
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Document Date: 2015-02-05 04:52:07


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File Size: 153,59 KB

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City

Los Angeles / San Jose / /

Company

Adobe Systems Incorporated. / /

Country

United States / /

IndustryTerm

official broadcaster / app performance using real-time analytics / tablet device / advertising strategy / real-time dashboards / real-time data / real-time analytics / mobile sports fans / video measurement services / technology partners / /

Organization

Seattle Seahawks / Denver Broncos / /

Person

Clark Pierce / /

Position

senior vice president / Mobile and Advanced Platforms / senior vice president / Mobile and Advanced Platforms at FOX Sports / /

ProvinceOrState

California / /

SportsEvent

The Super Bowl / Super Bowl / /

Technology

streaming video / /

URL

www.adobe.com/solutions/digital-marketing.html / www.foxsports.com / www.adobe.com / /

SocialTag