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Bottom of the pyramid / Emerging markets / Market segmentation / Brand / Business model innovation / Luxury good / Market analysis for product software / Sustainability marketing myopia / Marketing / Business / Brand management


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Document Date: 2014-10-30 21:21:06

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City

Boston / /

Company

Gillette / Innosight Asia-Pacific / Vivaldi Partners / Medtronic / Procter & Gamble / Harvard Business School Publishing / Tencent / /

Continent

ASIA / Europe / /

Country

United States / China / Singapore / India / /

Currency

USD / /

Event

Company Expansion / /

Facility

Pyramid FULL REPORT Marketers / DEVELOPING AN INNOVATION PIPELINE / /

IndustryTerm

Internet / market-appropriate products / bank robberies / least expensive car / luxury products / brand/product / metal braces / manufacturing system / inconsistent infrastructure / then developing products / /

Organization

Singapore Innovation Center / HARVARD / Singapore Economic Development Board / OECD / World Bank / /

Person

Bruce Brown / Willie Sutton-style / Erich Joachamisthaler / Willie Sutton / Scott Anthony / Erich Joachimsthaler / /

Position

lower-end Guard / messenger / author / Chief Technology Officer / CEO / Managing Director / /

Product

Fusion / Gillette Guard / /

PublishedMedium

Harvard Business Review / /

SocialTag