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Loyalty program / Microeconomics / Loyalty business model / Fast-moving consumer goods / Marketing mix modeling / SymphonyIRI Group / Marketing / Business / Pricing


VOLUME 6 NUMBER 3 Third Quarter 2014 IN THIS ISSUE: Raley’s Keeps It Simple,
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Document Date: 2014-11-03 10:18:22

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File Size: 3,37 MB

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City

CPG / /

Company

Telefonica O2 / Catalina Marketing / /

Country

United Kingdom / /

Currency

USD / /

IndustryTerm

retail outlets / mobile web / online behaviors / social media / analytics software / online advertising / advertising platform / social media networks / ultimate focus / legacy systems / incredible technology / retail environments / online identity / digital communications / online feedback / targeted advertising / social media moves / advertising budget / social media comments / /

Person

Miklos Tomka / John Caron / Jason Dubroy / /

Position

vice president of marketing / director / Shopper DDB / VP managing director / VP Strategy at InfoTrellis / /

Technology

incredible technology / CRM / Big Data technology / smartphone / 2014 43 TECHNOLOGY / /

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