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Advertising / Marketing analytics / Out-of-home advertising / Gross rating point / Global Positioning System / Toronto / Vancouver / Greater Toronto Area / Montreal / Technology / Marketing / Military science


For Immediate Release COMB GPS-based travel research steers decision to modernize the outdoor advertising ‘GRP’ Toronto, October 17, 2012 Following a two-year investigation into how the ever-growing mobility of Canad
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Document Date: 2014-06-09 12:01:06

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City

Toronto / Vancouver CMAs / Montreal / Vancouver / /

Continent

North America / /

Country

Canada / /

IndustryTerm

media planning tool / software effective today / media measurement organization / media experts / travel studies / outdoor advertising / frequent travel / media industry / outdoor media / outdoor advertising measurement / outdoor advertising industry / travel research / /

Organization

COMB Research Committee / COMB / Canadian Out-of-Home Measurement Bureau / /

Person

Karen Best / Richard Ivey / /

Position

Chair / SVP / President / /

Technology

GPS technology / GPS / /

SocialTag