Reducing the Risk of Failure and Improving the Profitability of New Consumer Products with the ASSESSOR Pre-Test Market Evaluation System Glen L. Urbana, Gerald M. Katzb , Thomas E. Hatchc, and Alvin J. Silk

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Date: 2007-10-21 16:49:09 Market research Marketing Economy Brand Consumer behaviour Test market IRI Product forecasting Conjoint analysis		Reducing the Risk of Failure and Improving the Profitability of New Consumer Products with the ASSESSOR Pre-Test Market Evaluation System Glen L. Urbana, Gerald M. Katzb , Thomas E. Hatchc, and Alvin J. Silk Add to Reading List Source URL: ebusiness.mit.edu Download Document from Source Website File Size: 3,77 MB Share Document on Facebook