Washington / DC / Porto / Berlin / Firenze / Nara / Cambridge / Los Angeles / New York / Paris / /
Company
Avery / Nike / Public Display Networks / Lawrence Earlbaum Associates / ACM Press / Microsoft / /
Country
France / Japan / United States / Italy / Portugal / / /
Event
Product Issues / Product Recall / /
Facility
Stefan Schneegass Institute / Interactive Systems University / /
IndustryTerm
display applications / interactive Web games / advertising research / interactive advertising / consumer hardware / signage solutions / online and offline environments / on web pages / media interactive advertising vs. / interactive television advertising system / static advertising content / media types / web advertising / advertising effectiveness / /
Organization
Amer Psychological Assn / Stefan Schneegass Institute for Visualization / Visualization and Interactive Systems University of Stuttgart Pfaffenwaldring / IEEE Computer Society / /
Person
Shankar / V / Florian Alt / / /
Position
author / /
Product
particular form of cognition / /
ProgrammingLanguage
DC / /
Technology
cellular telephone / interactive TV / smartphones / Interaction Type The technology / /
Towards Understanding the Cognitive Effects of Interactivity Florian Alt, Stefan Schneegass Institute for Visualization and Interactive Systems University of Stuttgart Pfaffenwaldring 5a, 70569 Stuttgart