niche media / spreadable media content / media content moves / social networks / media producers / media content / media viruses / media industries / mass media marketplace / media industry / Media spreads / mass media content / media properties / spreadable media / times temporary networks / ad-hoc networks / advertising campaigns / advertising support / consumers media virus / viral media / /
Person
John Fiske / Lewis Hyde / Joshua Green / Grant McCracken / Ana Domb Krauskopf / Henry Jenkins / Xiaochang Li / / /
Position
decentralized model for delivering branded content / Executive / /