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CASE STUDY Putting It to the Test: Experiment Proves Display Media Is Twice as Effective as Last-Click Measurement Suggests
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Document Date: 2015-05-04 18:06:34

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Company

Google.com / Google Inc. / HomeAway / /

Country

United States / /

IndustryTerm

digital media / upper-funnel media / online marketplace / Online Marketing / digital advertising / display media / Online Purchase aggregate study / display advertising / /

Person

Will Lin / Brittany Heisler / /

Position

comprehensive CPA / VP Global Online Marketing / last-click CPA / actual CPA number / CPA / accurate CPA / Digital Analyst / /

Product

Google Display Network / /

URL

www.homeaway.com / Google.com / /

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