BP / Coast Communications / Evening Standard / Ernst & Young / Lewis Silkin / Accenture / Twitter / Facebook / Financial Times / The Times / PricewaterhouseCoopers / KPMG / Procter & Gamble / GlaxoSmithKline / The Centre / Eversheds / Professional Services Marketing Group / ASB Law / DLA Piper / Grant Thornton / Kent / The Daily Telegraph / EMEIA / /
Country
New Zealand / United States / Australia / United Kingdom / /
Currency
GBP / /
Facility
Canary Wharf / Chartered Institute of Marketing / FMCG arena / /
Holiday
Christmas / /
IndustryTerm
business to business / corporate law / media darling / social networking tool / legal services / litigation services / social media / online presence / technology platforms / physical product / law firms / Law / /
Organization
Centre for Brand Analysis / Chartered Institute of Marketing / Liberal Democrat / PR / /
Person
Andrew Shaylor / Claire Saunders / David Cameron / Andy Hooper / Becky Gillett / Miriam Gonzáles Durántez / John Cheetham / Tabitha Barda / Stephen Cheliotis / Nicholas Breakspeare / Paul English / Robert Pinheiro / Bernard Savage / Cliff Fluet / Zelinda Bennett / Matt Baldwin / Nick Clegg / John / Billy / /
PoliticalEvent
general election / /
Position
editor / manager / chief executive / manager for Kent / head of marketing / head of marketing and business development / features editor / leader / marketing manager / managing director / director marketing / McKinsey press officer / director of professional services consultancy Size / database and online marketing manager / director / marketing / /
ProvinceOrState
Sussex / /
PublishedMedium
The Daily Telegraph / the Daily Mail / The Times / Evening Standard / Financial Times / /
Article taken from July 2010 edition of The Marketer; the Journal for the Chartered Institute of Marketing (CIM). Written by Tabitha Barda for CIM. At your service Professional services marketing has often been seen as t