View Document Preview and Link Document Date: 2013-12-11 14:07:42 Open Document File Size: 1,48 MB Share Result on Facebook
City Derby / New York / Newport / / Company United States Testing Company / Philip Morris / Pall / Wean / See Oxtoby-Smith Inc. / British American Tobacco Co. / Lorillard / See Alex Gochfeld Associates Inc. / See British American Tobacco Company / Kent / / Currency USD / / Event Bankruptcy / Person Communication and Meetings / / Facility Tobacco Institute / New York’s Plaza Hotel / / IndustryTerm advertising claims / advertising executions / remedial/medicinal type product / filtered and low-tar delivery products / filter products / high technology attributes / reduced-yield products / health-themed advertising / miraculous solution / advertising gimmick / menthol advertising / products / market research contractors / advertising histories / cigarette advertising / filtered products / tobacco products / selected media / low-yield products / medicinal product / unfiltered traditional products / earlier menthol cigarette advertising / consumer product / illusory filtration systems / medicinal applications / menthol-filtered products / intense advertising claims / regular unfiltered products / males with filtered products / menthol-filter advertising / / Organization Tobacco Institute / American Medical Association / R. J. Reynolds Market Research Department / Federal Trade Commission / / Person Williamson / Richard W. Pollay / Timothy Dewhirst / / Position king / executive / Surgeon General / analyst / first Surgeon General / / SportsEvent the heritage / / SocialTag 
Chapter[removed]:18 AM Page 199 Marketing Cigarettes with Low Machine-Measured Yields Richard W. Pollay, Timothy Dewhirst