Channel 4 / BBC / British Broadcasting Corporation / Sony / /
Country
United Kingdom / /
Facility
University Business School / /
IndustryTerm
media channels / mainstream advertising / Financial services / advertising material / arts/media / mass communications / contemporary advertising / mass appeal products / advertising study / football supporter/small investor/car / Media consumption habits / clear product / Media consumption / take-away products / healthcare / technology-based leisure / Local newspaper / mainstream advertising content / food / /
Organization
Social Survey Division / Leeds University Business School / Central Intelligence Agency / Office for National Statistics / Independent Television Commission / Radio Authority / Broadcasting Standards Commission / /
Person
Household Survey / Andrea Millwood Hargrave / /
Position
David Fletcher Head / driver / businessman / Major / representative / General / /
REACHING THE ETHNIC CONSUMER: A CHALLENGE FOR MARKETERS By David Fletcher Head of MediaLab, Mediaedge:cia UK Contents