Quaker Oats / Philip Morris / New York Times / Kraft / HP / Compaq / Constellation Brands Inc. / PepsiCo / GE / CocaCola / Coca-Cola / Knudsen / Robert Mondavi / Colgate-Palmolive / /
Currency
USD / / /
Event
M&A / Reorganization / /
Facility
Technical Report Series The Zyman Institute of Brand Science / Zyman Institute of Brand Science ZIBS Technical Report Financial Value / Emory University / /
IndustryTerm
e - commerce / lower advertising-to-sales ratio / /
Organization
Zyman Institute of Brand Science / Emory University / E-Commerce and Marketing Emory University Goizueta Business School / S.Cem Bahadir Doctoral Student Emory University Goizueta Business School / Marketing Caldwell Research Fellow Emory University Goizueta Business School / Emory University's Goizueta Business School / Zyman Institute / /
Person
Sriram Venkataraman / Kumar / Rao / Rajendra K. Srivastava / Douglas Bowman / Hamish Marshall / Ambler / Rajendra K. Srivastava Roberto / / /
Zyman Institute of Brand Science ZIBS Technical Report Financial Value of Brands in Mergers and