| Document Date: 2015-01-08 06:26:56
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City Stockholm / / Company Delta Projects AB / Programmatic Trading / Forrester Research / / Continent Europe / / Country Germany / Norway / Japan / United States / Netherlands / Australia / United Kingdom / Sweden / Denmark / / Currency EUR / / / IndustryTerm Internet communities / outof-home advertising / smart campaign management solutions / local media / Online Advertising / Online Display / Online Video / media buying / online ad / online media / media buyers / offline media / behavioral targeting technology / digital/online media / online tool / campaign services / e - commerce / desktop display advertising / online display media / media types / Online spending / local media-deals / online display market / higher media / incl Online Video / media formats / advertising ecosystem / / Organization FIFA / / Person John Lilja / / Position PMP business model for automated trading / CEO / / ProvinceOrState Programmatic / / Region northern Europe / Nordic countries / / SportsEvent The FIFA World Cup / / Technology behavioral targeting technology / smart campaign management solutions / DSP / / URL www.deltaprojects.se / www.deltaprojects.com / /
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The State of Programmatic in Norway August 2014 Introduction This paper contains Delta Projects’ observation on programmatic trading in Norway today. Starting with online display media in real time bidding (RTB), prog