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Online advertising / Marketing / Design / Business / Advertising / Tata Group / Tetley


print + web combine to drive success for TETLEY RED TEA AN IAB CANADA CROSS-MEDIA OPTIMIZATION STUDY (CMOST) Introduction
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Document Date: 2013-07-29 15:49:13

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City

TORONTO / New York / /

Company

Molson / Offline / Print / Unilever / Glam Media / Mediacom / Reach / Yahoo! Canada / comScore / General Motors / Target Group / Contextual Website / Online OTS Heavier Herbal / Heavier Herbal / Tetley Tea Drinker Herbal Tea / Microsoft / Message Association 223 200 140 103 Target Group / Tetley Herbal Tea / /

Country

Canada / /

/

Event

M&A / /

/

Holiday

Christmas / /

IndustryTerm

media exposure groups / advertising dollars / web combine / media mix / hot beverage category / consumption groups / Web intercept / media plans / multi-media campaigns / digital media / advertising effectiveness measurement tool / media consumption habits / e.g. media selection / advertising lies / media mixes / advertising campaign / /

Organization

Message Association / Channel Tetley’s Media Agency / Red Tea Message Association for Tetley / /

Person

Jeanne Northcote / Kal Tire / Steve Rosenblum / /

/

Position

driver / leader / Director of Research IAB Canada / Managing Director / /

Product

Cross-Media ResearchTM / /

Technology

animation / /

URL

WWW.IABCANADA.COM / /

SocialTag