Amazon / Ebay / DataXu / Semantics CONSTRICTED Radio / Carnation / IBM Software / Google / Netezza / /
Country
United States / /
Currency
USD / /
Event
Person Communication and Meetings / Man-Made Disaster / /
Facility
McKinsey Global Institute / /
IndustryTerm
local and mobile technologies / advertising culture / personal devices / interactive web presence generating / social media / loyalty technology / television technology / printing / search marketing technology / media essence / online advertising / advertising slots / media management products / them with more targeted product / print media / screen devices / mass media / advertising revenue / Online sales / data management / digital media network services / real time / data mining / creative and interactive services / advertising management technology / computer networking / social media platforms / online sales data analysis / interactive Internet / telephone surveys / Internet market / Internet Digital media spreads / progressive marketers / advertising campaigns / print media feedback inserts / continuous real-time communication / /
NaturalFeature
Cross channel / /
Organization
UCLA / Where / McKinsey Global Institute / Stanford / /
Person
Arthur Nielsen Sr. / Mike Baker / / /
Position
CEO / CPA / dramatic step forward / /
PublishedMedium
the New York World / /
Technology
data warehouse / television technology / loyalty technology / smartphones / ISP / data mining / search marketing technology / machine learning / advertising management technology / local and mobile technologies / /
IBM Software Digital Media Moving up the digital marketing maturity with big data analytics Using the four "rights" to discover insights and deliver relevance