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City Moscow / Atlanta / Dallas / Stamford / Washington / Roswell / New York / / Company Ga. / WALL STREET JOURNAL / Pepsi / PepsiCo Inc. / Tricon Global Restaurants Inc. / Space Marketing Inc. / Roswell / Entertainment Marketing Communications International Ltd. / Pizza Hut / / Country Russia / United States / / Currency USD / / Facility Hayden Planetarium / Naval Observatory / / IndustryTerm satellite experts / pizza chain / satellite builders / laser technology / / Organization Federal Aviation Administration / Congress / National Aeronautics and Space Administration / Communist Party / / Person Anastasia / RICHARD GIBSON / Arnold Schwarzenegger / Mike Rawlings / Daniel Goldin / Mikhail Gorbachev / Jonathan Blum / / Position CEO / spokesman / artist / chief executive / television reporter / administrator / General Secretary / chief concept officer / senior vice president / spent weeks learning / / ProvinceOrState Texas / Connecticut / / SportsEvent Olympic Games / Super Bowl / / Technology laser technology / / SocialTag 
THE WALL STREET JOURNAL THURSDAY, SEPTEMBER 30,1999 For Pizza Hut, a New Pie-in-the-Sky Ad Strategy After Shooting for the Moon, Restaurant Operator Opts