Other Agency / College of Business Administration / Ethics Resource Center / American Marketing Association / New York Chapter / Texas Tech University / I. In-house / office of Business Research / /
Person
LAWRENCE B. CHONKO / Size / Shelby D. Hunt / Robinson Cru / D. HUNT / JAMES B. WILCOX / /
Position
chief marketing officer / researcher / Manager /director / Analyst / Professor of Marketing / President / Associate Professor of Marketing / manager / Vice president / chief executive officer / Agency researchers Job title I. Junior analyst / Assistant manager /director / /
SHElBY D. HUNT, LAWRENCE B. CHONKO, and JAMES B. WILCOX* Almost all studies on ethics in marketing research have focused on either delin eating the responsibilities and obligations of researchers to respondents and cl