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MADE to STICK SUCCESs Model A sticky idea is understood, it’s remembered, and it changes something. Sticky ideas of all kinds—ranging from the “kidney thieves” urban legend to JFK’s “Man on the Moon” speec
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Document Date: 2011-05-01 20:00:00
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File Size: 1,95 MB
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IndustryTerm
low-fare airline /
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Organization
World Bank /
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Person
Dan Heath /
Chip Heath /
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Region
Southwest /
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Technology
simulation /
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SocialTag
Made to Stick
Principle