| Document Date: 2015-04-02 11:10:48
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City London / / Company LEGO / the Star / Electronic Arts / The Guardian / / Continent North America / / Country United States / Denmark / / Currency USD / / Event M&A / Earnings Announcement / Bankruptcy / Company Expansion / Person Communication and Meetings / / Holiday Christmas / / IndustryTerm free magazine / media strategy / social media followers / earned media / media / overall communications / user groups / / Movie Ghostbusters / / Organization National Park Service / LEGO Club / World Federation of Advertisers / Real Time Media Center / / Person Brent Waller / Ole Kirk Christiansen / Conny Kalcher / Joseph Clift Warc / / Position Author / vp/marketing / under-employed carpenter / / PublishedMedium The Guardian / / Technology peer-to-peer / /
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Learning to play well: LEGO’s eight-step comeback from nearbankruptcy Joseph Clift Event Reports Global Marketer Week, March 2015