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Internet marketing / Sales / Integrated marketing communications / Business marketing / Marketing / Business / Strategic management


THE PROFIT-DRIVEN MARKETER: WRITTEN BY Setting a New Standard for Performance
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Document Date: 2014-05-29 13:40:59

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File Size: 385,81 KB

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Company

Airbnb / Google / AdHarmonics / /

Currency

USD / /

IndustryTerm

search impressions / search investments / digital advertising campaigns / product search / digital media investment / paid search budget / search queries / profit-driven search marketing / profit-driven marketer / media types / search marketers / search volume / Travel advertiser / search team / digital advertising basics / search marketing / /

Person

Maria Hwang / Matt Lawson / Category Laggard / Seth Birnbaum / /

Position

target CPA / lower-priced CPA / CEO / CPA / Efficiency Trade-Off Example CPA / Director of Marketing / Performance Ads / marketing manager / QUERIES LEADER / rigid CPA / Leader / /

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