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The Paradox of Choice: Why More Is Less / Preference / Mere-exposure effect / Mediation / Choice / Economics / Philosophy of mind / Consumer behaviour / Mind / Consumer theory


Document Date: 2008-07-25 10:08:18

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File Size: 511,53 KB

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Company

Newsweek / World Distributions / CONSUMER RESEARCH Inc. / Starbucks / /

Country

Columbia / /

Currency

USD / /

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Event

M&A / /

Facility

Stanford University / Uris Hall / Memorial Way / Columbia University / /

IndustryTerm

food court / /

Organization

Graduate School / National Science Foundation / Stanford University / Columbia University / New York / /

Person

SHEENA S. IYENGAR / Glazer / Jennifer Aaker / Cristy Rasco / John Deighton / Snowden Wright / CASSIE MOGILNER TAMAR RUDNICK SHEENA / Stephen Nowlis / Baba Shiv / John Remarek / Cassie Mogilner / Tamar Rudnick / /

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Position

research assistant / editor / associate editor for this article / professor of management / General / female research assistant / Carpenter / /

PublishedMedium

Newsweek / JOURNAL OF CONSUMER RESEARCH / /

SportsLeague

Stanford University / /

Technology

Java / /

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