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Business / Marketing / Electronic commerce / Web 2.0 / Mass media / Social networking service / Social media / Customer relationship management / Social networking / Computing / Social information processing / Technology


Social Media at the Tipping Point: Why CFOs Must Get ‘Social’
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Company

Lego Group / Hewlett Packard / Linkedin / SUPERVALU / Skype / Oracle / Financial Executives International / Twitter / Google / Coca-Cola / Facebook / Procter & Gamble / American Express / Capital One / McDonalds / Oracle SRM / Starbucks / /

Continent

Asia / Europe / /

Country

United States / /

Currency

USD / /

Facility

Brand building Take / /

Holiday

Thanksgiving / /

IndustryTerm

media tools / advertising credits / Straight-through-processing / listening and monitoring tools / social media consultants / well-defined social media strategies / Social networking sites / financial systems / finance function / knowledge management / social tool / communications methods / finance executives / social media endeavors / social media platforms / finance / increased finance function productivity / online content / financial applications / brand utilizing social networks / communications standpoint / social media channels / social software / finance user / social media / online consumers / social tools / social collaboration tools / social media sites / social networking platforms / search tools / social networking interactions / Financial services / social networking tools / social networking / raw computing power / search engines / social media genre / launched product / social site / telephone conversations / business tool / social media commentary / distributed finance / mobile and social media / products/services / online population / social networking technologies / finance personnel / social networks / computing / social business tool / social network / internet age / technology trends / card network / finance setting / social media initiatives / social media development / social business tools / /

Organization

Social Intelligence / Deloitte’s Center for the Edge / MIT / Harvard / Social Service / European Union / Deloitte Center for the Edge It / /

Person

Barbara Giamanco / Tom Poole / Lew Platt / Nigel Fenwick / Kent Gregoire / John Hagel III / Craig Herkert / Rick Wion / /

Position

vice president of mobile and social media / general accounting manager / co-chairman / supervisor / CEO / director of social media / Research Principal Analyst / CFO / /

Product

McRib / Facebook Page / /

PublishedMedium

the Harvard Business Review / The American Express / /

Technology

smart phones / Instant Messaging / social networking technologies / knowledge management / Mobile technologies / /

URL

Cuusoo.Com / /

SocialTag