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NATIVE ADVERTISING 12 Best Practices from Leading Marketers NOVEMBER 2014 Tobi Elkin
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Document Date: 2014-12-03 21:06:48


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Company

Dell / The Campaign GE / Edelman GE Goldman Sachs HP IAB Kimberly-Clark Corp. / EMARKETER INC. / eBay / Cisco Systems / Integrated Media Platforms HP Kimberly-Clark Corp. / Engagement Chief Content Strategist Cancer Treatment Centers of America / GE / Twitter / Omnicom Group / Hearst Men / Goldman Sachs / The Lincoln Motor Co. / MasterCard / Hundreds MINIs / The New York Times Co. / Thrillist Media Group / The Economist Group The Lincoln Motor Co. / HP / MINI USA / BuzzFeed / /

Continent

America / /

Currency

USD / /

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Event

Business Partnership / /

IndustryTerm

native advertising campaign / digital advertising / Cancer Treatment / ecommerce site / earned media impressions / native advertising market / programmatic media / advertising principles / native/sponsored content advertising / media / native advertising / /

MusicGroup

Director / /

Person

Matt Eaves Steve / Rebecca Chadwick Read / Chris Whalen / Jason Hill Amanda Rubin / Anna Bonfiglio Sam Olstein / Chris Paul / Sebastian Tomich / Moon Shoes / Lee Nadler / Anna Bonfiglio / Jason Hill / Radhika Narang Rahul Nirula / Ezra Palmer Heather Price Katharine Ulrich / Steve Rubel / Stephanie Meyer Dana Hill Kris / Dana Hill Kris Oser Ezra / Sam Olstein / Kelsey Cancer / Stephanie Losee / Shine / Noah Elkin Stephanie Meyer Dana / Matt Eaves / Kate Middleton / /

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Position

Driver / Global Media Director Vice President / Product Management Cisco Systems Polar / Director / Global Program Management Global Director Paid Media The Economist Group Edelman Interview / Peter Minnium Head / Vice President / Director / Strategy & Planning / Global Media / Marketing Communications Manager / Butler / Director Media Manager Global / Director of Production Data Specialist Senior Production Artist Executive Editor Senior Production Artist / Vice President / Digital Marketing / Managing Editor / Reports Chart Data Specialist Senior Production Artist Executive Editor Senior Production Artist Director / Dell Vice President / Copy Editor / Vice President / Product Management Cisco Systems Polar Interview / EXECUTIVE / Managing Editor / Deputy Editorial Director Editorial Director Senior Copy Editor / Global Head / Media Strategy GE Managing Director / Global Co-Head / Vice President / Advertising & Branded Content Interview / dealer / /

Product

Atlantic / iPad / /

PublishedMedium

Popular Mechanics / Esquire / Road & Track / /

Technology

CRM / /

URL

www.eMarketer.com / JackThreads.com / /

SocialTag