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What we think Why it’s Time to Say Goodbye to IKTHTMISOAIW* (*I know that half the money I spend on advertising is wasted …) By Jeremy Bullmore
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Document Date: 2014-05-16 06:09:50

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Company

WPP / J.C. Penney / Unilever / Hershey / Penney / Google / Coca-Cola / /

Continent

America / Europe / /

Country

United States / /

Currency

cent / /

Event

Product Issues / /

Facility

Hershey Bar / /

IndustryTerm

inadequate products / given product / mass media / advertising money / advertising sceptics / on advertising / pet food / famous car manufacturer / deliberate media / advertising budget / Retail advertising / /

Organization

WPP Advisory Board WPP / /

Person

Milton S. Hershey / Jeremy Bullmore / William Lever / Henry Ford / Claude Hopkins / Brian Epstein / John Wanamaker / /

Position

manager / founder / member / /

Product

products / /

RadioStation

109 What / /

SocialTag