General Electric / Apple Inc. / UBS / BSN / BearingPoint / Thomson Reuters / Ameritech / Apple Computer / Toyota / Genworth Financial / United Parcel Service / N.Y. TIMES / Pepsico / Reuters / France Telecom / Papel / Aracruz Celulose / Fibria / IBM / Tel. & Tel. Co. / BP / ABC / AT&T / Pepsi / Votorantim Celulose / Amoco / NYNEX / KPMG Consulting / Google / PaineWebber / Danone / Cisco / SEATTLE TIMES / Comcast / DuPont / Bell Atlantic / Frito-Lay / AOL / MTV / Passionate About Packaging / Microsoft / Creative Commons / BLOOMBERG / /
Continent
Europe / North America / /
Country
Japan / United States / Spain / /
Currency
USD / EUR / /
Event
Product Recall / Product Issues / M&A / /
IndustryTerm
Individual products / copyright law / consumer services / false advertising provision / sur Internet / gas pedals / food / individual product / bank / electronic devices / law firms / online copyright infringement / produced dangerous products / deceptive advertising practices / advertising campaign / doctrinal tools / with reducing online copyright infringement / /
Organization
French government / Federal Trade Commission / American Marketing Association / Bureau of Ocean Energy Management / Regulation and Enforcement.8 Unbranding / Wayne State University Law School / Mineral Management Service / Harvard / University of Michigan Law School / the University of Michigan / /
Person
Piper Rudnick Gray Cary / Kevin Lane Keller / Yves Peters / Stuart Elliott / Dan Horsky / DAVID A. AAKER / Paul Rand-designed logo / Steve McClellan / Ken Belson / Patrick Swyngedouw / Piper Rudnick / Mary Lambkin / Joseph D. Kearney / Aaron Perzanowski / Jamey Boiter / Laurent Muzellec / Jacqueline D. Lipton / Chris Hoofnagle / C. DAVIS L. REV / Neil King Jr. / Greene / Aaron K. Perzanowski / Richard Tomkins / Neil Irwin / Tony Spaeth / DAVID RAIZMAN / Mike Obel / Helen Stuart / Denise Martin / Dan Ackerman / /
Harvard Journal of Law & Technology Volume 24, Number 1 Fall 2010 UNBRANDING, CONFUSION, AND DECEPTION Aaron Perzanowski*