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Beer in Italy / Dirichlet distribution / Dreher Brewery / Brand / Business / Tuborg Brewery / Marketing / Consumer behaviour / Double jeopardy


Marketing Bulletin, 2011, 22, Technical Note 1 The Dirichlet Model: Analysis of a Market and Comparison of Estimation Procedures. Francesca Bassi This paper examines the Dirichlet model describing consumer behaviour. Th
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Document Date: 2011-01-31 15:14:36

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City

London / /

Company

Solver Software / Heineken / Charles Griffin & Co. / /

Country

Germany / Italy / Spain / Greece / New Zealand / /

Facility

Massey University / /

IndustryTerm

present time various tools / by-product / estimation algorithms / software types / software packages / frequently-bought branded consumer products / software application / /

OperatingSystem

DOS / /

Organization

DP EW / Massey University / Royal Statistical Society / /

Person

Stella Artois / Francesca Bassi / DP EW / /

ProgrammingLanguage

R / /

PublishedMedium

Journal of the Royal Statistical Society / /

Region

Northern Europe / /

Technology

estimation algorithms / /

URL

http /

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