| Document Date: 2014-04-22 18:34:35
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Company BMW / Datalot / Opus Research / La Quinta Hotels / Google / Call Tracking Metrics / Nina Hale Inc. / / Currency USD / / IndustryTerm advent cloud communications / excellent training tool / organic search / advertising shift / car repair shop / ad networks / insurance prospects / online reservation / online and offline campaigns / online and offline behavior / display advertising / web browser / online shopping cart / insurance policy / mobile ad networks / pay-per-click Internet ads / online clicks / web publishers / online call / pay-per-click advertising / mobile advertising / advertising industry / advertising campaigns / / Organization SEM / Republicans / / Person Andy Powell / Todd Fisher / Dan Cardamone / Josh Reznick / Greg Sterling / / Position senior analyst / search marketing manager / co-founder / chief executive officer / analyst / / Technology smartphones / smartphone / interactive voice response / / URL twilio.com / /
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8 ways to increase conversions with call tracking twilio.com Call tracking: the next big advertising shift Ten years ago, pay-per-click Internet ads revolutionized the advertising industry. Online, the once-tenuous link