Mimi Zhang College of Information Sciences / Pennsylvania State University / Banana Republic store / Kate Sobel Smeal College of Business Administration / Pike Place Market / University Park / /
IndustryTerm
by-product / opinion mining / online postings / Web applications / online product reviews / brand management / social networking communities / online channel / Internet service Personal care Sporting goods Transportation / mouth communications / similar products / social networking applications / wider / fresh food / online channel use / Internet connection / social networking services / reputation management / food / handcraft beverage / social networking / communication technology changes / Web search engines / smart car / computer software / online consumer reviews / online utterances / food category / social communication services / online community / consumer electronics / immediate social network / online opinion seeking / insight in affective reactions toward products / social networking aspects / coffeehouse chain / online tool / online channel service quality / multiproduct retail e-commerce / ubiquitous online access / social networking platforms / online reviews / online communities / online branding environment / similar microblogging services / product management / online forms / electronics / social network / e-commerce sales using real-world data / online reputation management / Web services / /
MarketIndex
set 125 / American Customer Satisfaction / /
Movie
Heaven on earth / /
OperatingSystem
Windows Vista / Windows 7 / Leopard / /
Organization
Kate Sobel Smeal College of Business Administration / Mimi Zhang College of Information Sciences and Technology / AMERICAN SOCIETY FOR INFORMATION SCIENCE AND TECHNOLOGY / Pennsylvania State University / /
Person
Bernard J. Jansen / Jerry Baldwin / Zev Siegel / Gordon Bowker / Kate Sobel / / /
Position
General / chief / representative / teacher / writer / history teacher / founder / /
Product
iPhone / Windows Vista / SMART ForTwo / Mini Clubman / Fit / /
Twitter Power: Tweets as Electronic Word of Mouth Bernard J. Jansen and Mimi Zhang College of Information Sciences and Technology, Pennsylvania State University, University Park, PA[removed]E-mail: [removed]; mzhan