Maastricht University / Cornell University / Store Spending Although / Wageningen University / Georgia Institute of Technology / Store Spending / University of Illinois / Store Spending Behavior To / /
University of Illinois / Department of Marketing / Brand Lab / Department of Finance / Georgia Institute of Technology / Wageningen University / Maastricht University / College of Management / Cornell Food and Brand Lab / Cornell University / office of Futures and Options Research / /
Person
Andrei Maximenko / Scott Scherer / Marjan van Ittersum / Jennifer Wansink / Koert van Ittersum / William D. Perreault Jr. / Doing Worse / Jacqueline Blount / Brian Wansink Trying Harder / Valerie Pennings / Joost M.E. Pennings / Hud Williams / Karla Monke / Aja Reeves / Trying Harder / Brian Wansink / /
Position
Professor of Finance / Professor / Professor of Marketing and Director / Assistant Professor of Marketing / editor for this article / General / Professor of Marketing / Assistant Professor / /
Koert van Ittersum, Joost M.E. Pennings, & Brian Wansink Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending Although almost one in three U.S. households shops on a budget, it remains unclear whe