Unilever / Peter Naudè Specific Human Capital / Cap Gemini Ernst & Young / Common sense / /
Country
United States / United Kingdom / /
Event
Product Recall / Product Issues / /
Facility
Agnes Nairn University of Bath School / Management Working Paper Series University of Bath School / University of Bath School / / /
IndustryTerm
advertising experiments / advertising success / contemporary advertising research / advertising tracking study / advertising copy testing / brain processing / advertising works / advertising work / affective advertising / car manufacturers / advertising industry / advertising measurement / advertising effectiveness / press advertising / product advertising / press advertising effectiveness / recorded non-memory dependent advertising model / advertising models / advertising activity / advertising recall / advertising campaign / /
Organization
University of Bath School of Management Working Paper Series University of Bath School / University of Bath School of Management Working Paper Series / London Business School / /
Person
Robert Zajonc / William Barclay / Agnes Nairn / Niall Fitzgerald / Leonard Lodish / Daniel Schacter / Philip Kotler / Daniel Starch / Stephen Colman / Agnes Nairn Measuring Affective / Robert Bornstein / Herb Krugman / Tim Ambler / Stella Artois / Vance Packard / Robert Heath / Stewart Shapiro / Claude Robinson / Walter Dill Scott / David Bernbach / Gordon Brown / George Gallup / Stephan C. Henneberg / Andrew Pettigrew / Bruce A. Rayton Catherine Pardo / / /
Position
psychologist / MAC model / author / current chairman / model / chairman / /
Product
commercial content / things / MEASURING AFFECTIVE ADVERTISING / Spontaneous / TV commercial / IMPLICATIONS OF LOW ATTENTION PROCESSING ON / /
Measuring Affective Advertising: Implications of Low Attention Processing on Recall Robert Heath & Agnes Nairn University of Bath School of Management Working Paper Series