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Strategic management / Philip Kotler / International marketing / Outline of marketing / Product marketing / Marketing / Business / Relationship marketing


University of London International Programmes BSc Business Administration Lead College – Royal Holloway BA2080 Marketing Management
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Document Date: 2014-08-29 10:22:18

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City

Reading / /

Facility

University of London International Programmes BSc Business Administration Lead College / /

IndustryTerm

public relations / customer value delivery systems / corporate marketing management / conventional marketing management / business to business / /

Organization

London International Programmes BSc Business Administration Lead College / Harvard Business School / University of London / /

Person

Michael Porter / Theodore Levitt / Peter Drucker / Philip Kotler / Richard Tedlow / /

Position

producer / representative / /

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