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Attitude change / Interpersonal communication / Celebrity / Brands / Attribution / Social influence / Attitude / Testimonial / Cognitive dissonance / Behavior / Social psychology / Behavioural sciences
Date: 2014-06-05 00:57:20
Attitude change
Interpersonal communication
Celebrity
Brands
Attribution
Social influence
Attitude
Testimonial
Cognitive dissonance
Behavior
Social psychology
Behavioural sciences

Consumers’ Reactions to a Celebrity Endorser Scandal Candy P. S. Fong University of Macau Robert S. Wyer, Jr.

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