Dell / IBM / Hewlett-Packard / LG / Strategy Consulting / Accenture / /
Country
India / /
Event
Person Travel / Person Communication and Meetings / /
Facility
AboutStr ategy/default.htm University of Berkeley / Davidson Hall / Accenture’s Strategy Consulting silo / 213Frien dlyAir.html#Personas University of Michigan Business School / Indian Institute of Technology / University of Michigan School / University of Michigan Business School / University of Michigan / /
IndustryTerm
Internet access / online maps / word processing / food / online games / travel methods / career services / /
Movie
You Are Here / Up and Down / /
Organization
the University of Michigan School of Education / University of Michigan School of Information / AboutStr ategy/default.htm University / Business School / University of Michigan Business School / Drew Middle School / East Detroit High School / Net Impact / Indian Institute of Technology / the University of Michigan / /
Person
Vik / Kim / Ed Seminars / Jimmy / John / Rita / /
Position
attorney / senior college recruiter / Palm Pilot / teacher / Executive / receptionist / member / /
Persona #1 Rita Hunscher is a 43-year-old Master’s student at the University of Michigan School of Education. She is divorced with two sons, whom she has custody of. One is 10 and the other is 14. Prior to enrolling at