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User-generated content / Design / Advertising / Marketing / Market research / Business


Dept of Information Systems, Business Statistics and Operations Management How Does User-Generated Content Influence Consumers’ New Product Exploration? An Empirical Analysis of Consumer Search and Choice Behaviors
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Document Date: 2013-11-05 02:56:37


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File Size: 30,02 KB

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Facility

The University of Chicago / The National University of Singapore / Information Systems National University of Singapore Date / /

IndustryTerm

e-commerce websites / online product reviews / e - commerce / online reviews / consumer search / information search / product recommendation systems / digital media environments / /

Organization

Booth School of Business / The University of Chicago / Information Systems National University of Singapore Date / National University of Singapore / Association for Information Systems / Department of Information Systems / /

Person

Goh Khim Yong / Khim Yong / /

Position

Assistant Professor / /

PublishedMedium

Information Systems Research / Journal of the Association for Information Systems / /

Technology

Information Technology / 2.0 technologies / /

SocialTag