IBM / Tejinder K. Judge1 Google Inc. / Wiley Publishing / LinkedIn / ACM Press / Microsoft / Facebook / /
Continent
North America / /
Country
United States / /
Currency
USD / / /
IndustryTerm
e-commerce app / collaboration software / enterprise offering technology products / social networking / software product design setting / workplace collaboration tools / internal advertising / communication tool / social networks / tech products / communication tools / large industrial software development environment / industrial software design / /
Person
Tara Matthews / Jennifer / Defining / Bob / Persona Champion / Morgan Kaufman / Persona Moderate / Persona Pessimist Personas / Persona Pessimist / Steve Whittaker / Persona Moderate Personas / Tom Moran / Persona Champion As / /
Position
advocate / Author / test manager / advocate for [the personas] / Distinguished Engineer / team member / designer / secretary / Co-operative / professional designer / Judge / /
How Do Designers and User Experience Professionals Actually Perceive and Use Personas? Tara Matthews IBM Research - Almaden San Jose, CA, USA